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Friday
Mar022012

Essential Heads to Austin 

March is finally upon us. To me, this month signifies NCAA Basketball, St. Patrick’s Day and the end of winter. Best of all, March brings one of the biggest gatherings of the most creative, innovative and tech-savvy minds in film, interactive, music and beyond.

Of course, I am referring to SXSW.

While some of the team has attended in previous years, this year in particular is very exciting for us.  Essential’s co-founders, Scott Stropkay and Richard Watson will both be speaking during the Interactive portion of SXSW 2012.

On Sunday, March 11th, Scott will lead a discussion on A New Culture of Learning, that will feature Heather Staker, Senior Research Fellow at the Innosight Institute and Nicole Lazzaro, Founder and President of XEODesign. The group will explore how new technology, gaming and design will converge with education to create a new way of approaching learning.

Then, on Monday, March 12th, Richard will be part of the conversation on The Future of Innovation and  Consumer Electronics alongside CEA President, Gary Shapiro and Kevin O’Malley, President of TechTalk Studio. The trio will delve in questions such as how consumer electronics drive innovation in the U.S. and abroad –and what role design plays in consumer electronics innovation.

Not able to attend SXSW 2012? Follow the action via Twitter using #NewLearn and #FutureInno