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Entries in Conferences (7)

Friday
May032013

The Color of Design

Now that it’s finally spring here in Boston, with bright sunny days and tulips in every garden, it seems like a great time to talk about the IDSA Northeast conference that I recently attended.  I was particularly excited because the theme of this years conference was color! Although I regularly attend color and trend focused events, they aren’t normally from the perspective of fellow industrial designers, so I was looking forward to hearing how other designers approach color.

Color excites me; it’s what catches my eye and draws me in. Little shifts in hue have a profound impact on my perception of design, quality, and brand. Often times color is difficult to translate through the design process and we are relegated to ‘safe’ colors. Chris Murray, of Bresslergroup,  presented an almost scientific approach, a way of removing the emotional factor of color and making the color decision process more rational. On the opposite end of the spectrum was our friend and frequent collaborator, Karen Reuther, who in my opinion best expresses the joy of color. She talks about the power of color to connect to users, and presents it as an opportunity to further reinforce a brands relationship to their customer. Although of seemingly opposite approaches both speakers grounded their decision making process in a rich understanding of the user.

A little off topic, but still valuable were the talks by Tiffany Vailchik of Material Connexion and Gary Natsume of ECCO Design. Tiffany, obviously talked more about materials than color, but it was fascinating to see new material development being tied to the same trends that drive color. She also presented a more holistic approach to color, material, and finish, which is normally one of the final stages of the development process. Instead, she proposed using materials to inspire and drive innovation. Gary Natsume presented the process of designing for other cultures, as a Japanese designer living and working in New York. His projects focused on both American and Asian markets, which was a fascinating look at how another cultures approache design.  Specifically he referenced how the Japanese color preference has shifted to pink (which symbolizes hope and peace in Japan) and lighter more optimistic colors in the wake of the shattering earthquake and tsunami in 2011. This seems fitting given how beautiful and uplifting our spring colors feel right now.

Tuesday
Nov202012

PopTech 2012

Every year, the Pop Tech conference in Camden, Maine brings together an eclectic collection of innovators and thinkers from diverse backgrounds, including science, technology, design, corporate and civic leadership, public health, social and ecological innovation, and the arts and humanities, among others. It’s safe to say that this cross-section of thinkers was well represented at the 2012 conference.

The thought- provoking theme this year revolved around the big idea of “Resiliency”. Over the three days, this central theme was discussed and debated through diverse lenses; resilience to environmental disaster, resilient communities, resilient genetics, resilient economies, resilient climates, resilient cultures and resilient individuals.

Each story presented an inspiring and thoughtful perspective around what enables cultures, individuals and organizations to absorb and adapt to disruptive change through the creation of resilient systems. The idea that resilient innovation is about shifting the discussion from designing systems for risk mitigation to risk adaptation.

Some of the highlights included:

Natural disasters created a relevant backdrop to several presentations. The most meaningful was C.J. Huff's account of resilience and human kindness following the tornados that ravaged Joplin, Missouri. He made the important connection that resilience in this situation is about focusing on the obvious: getting your hands dirty. It’s not just about a monetary donation. Community is the anecdote to disaster and resilience is the requirement that brings it about.

Two interesting tales of personal resilience were brought up. The first was the story of seventeen-year-old, female boxer Claressa Shields, from Flint, Michigan. Through incredible persistence, Shields won the first ever Olympic gold medal for women’s middleweight boxing. The second was the story of Amy Purdy, who lost both of her legs at a very young age following complications from bacterial meningitis. She is now a world-class adaptive snowboarder and has won three back-to-back Paralympic World Cup gold medals. Purdy has since started working for Freedom Innovations, a prosthetic feet manufacturer, as Amputee Advocate. She has gone on to co-found her own non-profit organization, Adaptive Action Sports, for individuals with physical disabilities who want to get involved in action sports.

Social and community innovation was a strong thread throughout the event. Speakers discussed a variety of strategies to enable sustainable economic models in underserved and developing economies, where simple adaptation of technologies such as basic SMS-delivered information about markets, commodities, places to buy and sell and as communication tools to promote community peace as described by Rachel Brown, Founder & CEO, founded Sisi Ni Amani [We are Peace].

From a community innovation perspective, topics ranged from local to country-wide initiatives. For example, Asenath Andrews is reinventing a model for high school in Detroit for teen mothers, providing early education services for the children of those high school moms. Another great example of community innovation is the new community driven constitution in Iceland that rose out of the ashes of economic collapse and is contributing to the country’s recent success. 

Of course, no conversation today could be without a perspective on Big Data. Pop Tech was no exception and for me, this was best exemplified by Jer Thorpe’s incredible visualizations and his expression of the potential meaningful application of data as the tool to shape the way we think about our health, our communities and our economy. As Jer Thorpe stated, “data is the new oil”.

Finally, the conference wrapped with a way to bring together the Pop Tech community.  Pilobolus, a modern performance company enlisted attendees and people form the local community to participate in a large-scale, live performance using umbrellas fabricated with multi-colored LED lights created by the MIT Distributed Robotics Laboratory. It was great way to finish off three days of conversation and inspiration.

Tuesday
Nov132012

Color: in 2014

One of the great things about attending the Color Marketing Group International Summit is not the amazing speakers, although there are plenty of those, or the weather, (Hello Miami!)... but the workshops. Over several days, there are a series of workshops with people from all industries: product design to horticulture. Yes, the flowers you buy are purposely bred to achieve trend colors. (Crazy, I know.)  It’s really fascinating to hear about the individual micro trends in each industry as well as tie together the larger macro trends.  Some were completely new to me and some I’ve been excited about for a little while now. After 4 days of trend talk, my head is buzzing with new colors, combinations, materials, and trends. Although I can’t tell you exactly the colors we picked to for 2014, I can talk about some rising stars and a little about 2013: 

1. White!
Yep, the anti-color.  Everyone was talking about white. White alone, white with other colors, white in homes, white in fashion, and white in technology.  The appeal isn't really the color white, white is a place holder for invisibility. A vision of our future where technology integrates seamlessly into our lives. In products it’s the new smart color. No longer is technology signified by black and neon blue, it's soft translucent white.   


2. Saturated Desaturation.
In the same way, white and translucency soften what was once hard and dark.  Adding color to blacks and grays gives them depth and softness. These color infusions favor the cool side, so dark rich blues and greens, so dark they are almost black and soft grays with a purple cast.  



3. The Colors.
Although blue was talked about almost as much as white, in a way it was almost the new neutral. Rich dark blues have become as ubiquitous as black.  In general hues are intensely saturate, but a little muddy.  Much like the saturated neutrals, color is become more complex. Greens were very yellow and acidic, reds were pink and orange.  


There are many more on my list of exciting trends, but some are more 2014 and some things have to be a surprise. 

Images: (IrisPlicate watch, embroidery)

Tuesday
May292012

ICFF 2012 - Design Trends


New York City for DesignWeek and ICFF is always an inspiring trip. This year was no exception; we had a wonderful time exploring the great design events around the city. After taking a few days to recover and sort through our photos we identified a few of our favorite trends from this years events. 

Open Frame - An aesthetic that is described by its suggestion of form via outlines and repetition. We particularly enjoyed the the Tweet Outdoor Stool by Ji-In Kim, chairs and light fixtures created by BEND, and the Acapulco Chairs by innit.

Obvious Construction – By embracing the way in which parts of an piece come together many designs brought focus to this intriguing point of juncture. A few examples include the tables by Jones Falls Furniture, which incorporate slivers of red aluminium trim on each leg that break through the top surface forming distinct red right angles. And the playfully proportioned Drop stools by Objeti, which pay particular attention to the detail where the metal base intersects with the wood seat.

Reclaimed Industrial – The growing movement using reclaimed materials and industrial detailing was well established this year with lots of repurposed materials being used in controlled ways. At the Core77 Open Exhibition we enjoyed the Strap End Table by uhuru and later stumbled upon another uhuru gem, the Stitch Table at their 2012 preview in the Phaidon bookstore.

Sculptural Dimensional Patterns – Another established trend incorporating 3D patterns and form on planar surfaces keeps evolving every year. The most exciting work in this category was the wall divider and ceramic/porcelain tiles by Interlam and Kowa. The use of subtle textural patterns was featured on the felt Buzzicube by Buzzispace and carried over to a 2D interpretation on the Hot Mesh chair by Bludot with a familiar 3D hexagonal pattern.

We hope you enjoyed our favorite design trends from NYC DesignWeek. Stay tuned for an upcoming post summarizing some of the colors trends we observed at the show!

Monday
Mar192012

HFES Healthcare Symposium: Bridging the Gap

[image credit: HFES.org]

Healthcare is a notoriously convoluted system with many intangible issues dictated by deep-rooted cultures and significant power structures. Human factors is a discipline with the reputation of being vague, yet with tactical applications: validate this, make that safe, etc. At this year’s Human Factors and Ergonomics Society’s Health Care Symposium, the theme of “bridging the gap,” for me, meant bringing together our knowledge of complex healthcare problems in an attempt to find the most meaningful way to address those problems.

Our natural reaction to complex, large problems is to simplify them. At the symposium, I saw presentations that did just that: a presenter used multi-variate analysis to distill conversation weaknesses into clear cut themes, another used generalizing language without site-specific implications, and many others pulled frameworks of understanding from other disciplines to explain observed phenomena. But does this desire to simplify the healthcare landscape accurately reflect its reality? In this symposium, three big-picture (and very complex) issues came up frequently—compliance, obscurity, and fundamentalism—for which simple sweeping analyses could not be put in place.

COMPLIANCE

During a panel discussion on challenges in home health care, Dr. Eric Dejonge of Washington Hospital Center said that the “biggest human factors challenge is getting people to take their medication.” Mary Brady of the FDA added that part of the reason why in-home treatment is so difficult is because patients in need of home healthcare don’t necessarily consider themselves sick, rather they view themselves as “aging in the home.”

Chronic illnesses, like heart disease and diabetes, which require sustained long-term care (i.e. treatment therapies, home assistance) are a big financial strain on the healthcare system (and on family caregivers). Remedied through medication and lifestyle adjustments, it can be difficult to get patients to fully comply with treatment because it brings into question their autonomy, and without many acute symptoms, they’ve become accustomed to a different quality of life.

Human factors professionals are crucial in highlighting significant patient-initiated barriers that impact the design and development of medical devices and applications. The essential message behind patient compliance is that just because something is designed to be safe and effective, doesn’t ensure it will change a patient’s likelihood to use/leverage it. However, because compliance is a well-known problem, we can begin to understand it and create solutions to approach it (accountability features, gaming mechanics to encourage participation, etc.)

OBSCURITY

Being such a large entity, the minutiae of everyday events in healthcare become lost or condensed into generalizations of “how the system works.” How can human factors attempt to lift this veil of obscurity and identify the real problems that need to be solved? One way of doing it is expanding our methodology toolkit.

In sociology, there is a field of study called ethnomethodology, which looks at large systems of structure that maintain societal order. Ethnomethodological studies uncover the real problem that exists in society, not just the problem that makes it into record-keeping. For example, what may be recorded at a hospital is the incidence of a particular illness, to which our natural inclination is to find a solution for that illness. Ethnomethodology attempts to examine the motivations behind how that illness became a recorded event in the first place.

Ken Catchpole of Cedars-Sinai Medical Center presented an example of how adverse events (recorded mistakes) become documented. In this process of documenting an adverse event, what doesn’t get captured is what he deems “the more important close-call.” That is, the event that could have become adverse. In a subtle way he references a need for ethnomethodology to understand the healthcare landscape. In this case, he suggests that we need to solve the “close call” episodes using our human factors expertise, and not simply the recorded adverse events.

FUNDAMENTALISM

No complex system, like healthcare, is complete without structures in place that allow it to operate. The key quality of these structures is having a hard line perspective on “what works” and a resistance to changing the status quo. This resistance is most visceral when introducing new technology into a clinical setting; however, it is also seen in the human-to-human relationships and interactions.

Dr. Lucian Leape of the Harvard School of Public Health talked about the individualism stronghold among doctors, which enables a culture of disrespect in clinical settings. Disrespect, he argues, is rampant and widely the norm. At the same time, clinical settings have evolved into teamwork-reliant systems. However doctors are trained to make executive decisions, trumping all other input streams, should they feel the need. The legacy of individualism in a teamwork setting makes other team members feel bad about their work, discredits their efforts, and leads to a breakdown in communication. It has been demonstrated that these seemingly small interpersonal issues have a greater impact, which can compromise patient safety.

HUMAN FACTORS IN HEALTHCARE: UNNERVINGLY VAGUE OR REFRESHINGLY OPEN?

“Bridging the gap” for me, meant bridging the gap between the obtuse landscape in which healthcare human factors specialists must operate, and the desire to have simple and actionable solutions. Dr. Leape, in his highly inspirational and eye-opening speech, also mentioned that as treatment and clinical environments have gotten safer, they have introduced layers of involvedness that impact healthcare professionals and therefore patients. As human factors specialists, we need to leverage our notoriously vague disciplinary standing and attempt to identify complex issues and weaknesses in the system, and solve them in the most impactful way (which may not be a design or development solution, for example). This symposium was a great first step in getting folks to reexamine the utility of human factors and what it means in this setting: rather than being unnervingly vague, it can be refreshingly open.

Thursday
Nov032011

Wharton Marketing Conference 2011

 

The Wharton Marketing Conference serves as a forum for the marketing community within and beyond Wharton, providing access to the latest trends and research in the field. The 8th Annual Marketing Conference will bring approximately 500 faculty, students and leading experts from the marketing field together under the theme “The Evolution of Marketing: New Decade, New Advances.” At this year's conference, Richard Watson will be leading a discussion on how non-CPG companies are engaging consumers in innovative ways. Top-level executives and managers from IBM, American Express, Microsoft, SAP and Pfizer will be weighing in on the topic.

Wednesday
Oct192011

Yellow: Making it happen

Somehow I have a reputation for being really girly and totally into pink. Like Hello Kitty style. But that's a complete falacy. I'm actually 100% completely devoted to yellow. Well, mostly yellow. There's also that perfect shade of really dark plum purple, and a creamy vanilla white and a solid dusky black and...well lets say my world is never monochromatic.

But that's why I'm in the Color Marketing Group. So I can go to conferences and geek out about color and trends for 3 days. Not only did I get to meet a lot of really interesting people in a whole range of color and design related industries* but I also helped shaped the color forecast for 2013!

So yellow is happening. Big time. Wait for it. 

*Did you ever wonder who got to name paint colors? Because I always have and I finally got to meet someone who does! Kind of a rockstar moment for me, but could just be because I'm a color dork like that.