Preparedness is Essential.


As I sat working at my desk with a snow storm fast approaching, a thought popped into my head. What does it mean to be prepared? Many people are having the same thought right now with the snow starting to fall heavier by the hour.

As an engineer, I am tasked with the challenge of being prepared to bring any idea that crosses my desk closer to reality. I love this challenge, but there is a large difference between the “what do we do now” conversation vs a series of preemptive “what ifs” throughout a project. This is the essence of preparedness.

At Essential there is a strong connection between the work of our designers, engineers and researchers, enabling the “what if” conversation to occur frequently throughout a project’s lifespan, versus an over the wall handoff. In order to be able to create well designed products and be able to preserve design intent the whole way to market, every member of the team needs to be prepared for each “what if” that could occur to prevent a “what do we do now” moment.

In 1948, Mayor James Curly wrote a letter to MIT president Karl Compton, in regards to finding a way to clean up the record amount of snowfall that occurred that year (proposed in it was the use of a large number of flamethrowers). A true “what do we do now” moment. Though there was a good correspondence between the Mayor and the institution, there was no immediate solution besides the current application of salt to the roads (BostInno did a nice write up of this correspondence). It seems that perhaps this would have been a good conversation to have prior to the snowfall.

Don’t get me wrong, avoiding these moments in our lives is near impossible. Often times it takes a few “what do we do now” moments to frame up a “what if” conversation.  Some of these moments can be the catalysts of our biggest innovations. Conversely, characterizing as many “what ifs” as possible is a good way to be prepared for any “what do we do now” moment!

We can’t avoid the upcoming storm, and similarly sometimes in product development we arrive at a tough “what do we do now” moment. A good way to deal with these moments is to be as prepared as one can possibly be, which means cross collaboration and openness throughout the development cycle. I find that this is one aspect of what makes the Essential team tick.

Happy snow day everyone.