Health Care Gets Social

How should hospice and palliative care institutions integrate social media into their care-delivery strategies? This is the question that drove the agenda for Duke University’s first CHAPI conference on May 9 and 10. CHAPI, the Collaborative on Healthcare for Aging Populations and Advanced Illness, is a group of elite education and business thought leaders whose mission is to promote innovation in the management of organizations that improve patient care for aging populations and people with advanced illness.

Inspired by the work and presentation by Regina Holliday, Christian Sinclair , and the opening addresses of Dr. Richard Payne, president of Medicine and Divinity at the Duke Divninty School, and Jeffrey Moe of Duke’s Fuqua School of Business, I had the honor of leading the association’s day-long design-innovation exercise. Six different teams populated unique opportunity maps based on their interpretation of a detailed case-study prepared by Ruth Hancock of HCR ManorCare.  Over the course of the day each team created a comprehensive conceptual solution to a specific end-user, business, and technology problem.

The take-away for everyone involved in the delivery of healthcare offerings is that we must confront the reality of patient (and family)-driven, web-informed, self-guided care strategies. Leading institutions, like the ones participating in this discussion are proactively charting the course for real-world applications of social media in the new ecosystem of care.

To learn more about the agenda and speakers visit the Duke Fuqua CHAPI event page.