Product Fitness 80

The Design Museum is hosting a really interesting exhibit by Muji called Product Fitness 80. Motivated by the energy concerns raised after the 2011 earthquake, Muji challenged their designers to rethink the design experience to reduce the materials and energy used to make a product by 20%.

What would happen if we used 20% less materials and energy to make products? On the one year anniversary of the Japanese earthquake and tsunami, Muji presents a display at the Design Museum that reconsiders the way we look at what makes good product design. The natural disaster and the ongoing concern about damaged power plants in Japan, has prompted Muji to rethink the way in which design impacts on the way we use energy.

The products in the exhibition all address the question, what would happen if we used 20% less materials and energy in the actual process of making products? And in terms of the final object, what is then the role of the user in customising, re-using and recycling products in order to reduce energy consumption?

Notcot has some great photos of the exhibit and the designs for those of us that are not fortunate enough to see the show in London (like me). It's a really inspiring idea, but I have to ask the question, why is this in a museum?  Why isn't this how we approach every design?