Wharton Marketing Conference 2011


The Wharton Marketing Conference serves as a forum for the marketing community within and beyond Wharton, providing access to the latest trends and research in the field. The 8th Annual Marketing Conference will bring approximately 500 faculty, students and leading experts from the marketing field together under the theme “The Evolution of Marketing: New Decade, New Advances.” At this year's conference, Richard Watson will be leading a discussion on how non-CPG companies are engaging consumers in innovative ways. Top-level executives and managers from IBM, American Express, Microsoft, SAP and Pfizer will be weighing in on the topic.