Activision Incorporated’s Call of Duty: Black Ops is breaking all sorts of records. The first person shooter game for the Xbox360 has generated $650 million in worldwide sales, in just over five days. This is more than all the previous video game in the Call of Duty series and for video game sales in general. In fact the sales of Call of Duty Black Ops have outperformed even the top grossing movie after five days(The Dark Knight) by three times. This is pivotal moment for gaming, for the first time in the history they are outselling “conventional” forms of media/entertainment. It’s definite indication that interactive media, and gameplay mechanics are now worth more than developing purely consumptive content.