Bourgeois by Virus


My brains a bit typecentric after last night's Beyond Helvertica lecture (blog post coming soon).  So here's a bit of type-cism unrelated to the lecture. I enjoyed the humor behind Jonathan Barnbrook's decision to name his sans serif font Bourgeois:

You innocenty thought you were just using a nice, squarish sans serif. But there's a layer of irony here: using a font called Bourgeois may force designers to reflect upon their own complicity in the state of the world. As Barnbrook says: “The Bourgeois Family would like to help the world’s big problems, trouble is they only know how to discuss small ones?” Nevertheless, Bourgeois is Virus Fonts’ best selling typeface, and the largest to boot, with 40 styles available from Light to Ultra in condensed, italic and alternate versions