By now, many of you have seen or heard about the Dave Carroll YouTube video and how United Airlines' baggage handlers damaged David's Taylor guitar last year. It once again demonstrates the power of authenticity, creativity and compelling content to grab attention and send PR executives into a tizzy.
United first only spoke to reporters, but key social media channels were neglected. The numbers of YouTube views and Twitter tweets are just staggering.
Numerous traditional media outlets covered the story (LA Times, USA Today, Chicago Tribune), but it was YouTube, Twitter and blogs that fueled the flame.
Number of views as of today on David's YouTube video: 9,381,683 views
It's a great story of how a little guy took on the indifferent corporate giant, but the numbers behind the story are just as interesting. And so is the late corproate response parody from United.
See videos below