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Monday
May142012

Health Care Gets Social

How should hospice and palliative care institutions integrate social media into their care-delivery strategies? This is the question that drove the agenda for Duke University’s first CHAPI conference on May 9 and 10. CHAPI, the Collaborative on Healthcare for Aging Populations and Advanced Illness, is a group of elite education and business thought leaders whose mission is to promote innovation in the management of organizations that improve patient care for aging populations and people with advanced illness.

Inspired by the work and presentation by Regina Holliday, Christian Sinclair , and the opening addresses of Dr. Richard Payne, president of Medicine and Divinity at the Duke Divninty School, and Jeffrey Moe of Duke’s Fuqua School of Business, I had the honor of leading the association’s day-long design-innovation exercise. Six different teams populated unique opportunity maps based on their interpretation of a detailed case-study prepared by Ruth Hancock of HCR ManorCare.  Over the course of the day each team created a comprehensive conceptual solution to a specific end-user, business, and technology problem.

The take-away for everyone involved in the delivery of healthcare offerings is that we must confront the reality of patient (and family)-driven, web-informed, self-guided care strategies. Leading institutions, like the ones participating in this discussion are proactively charting the course for real-world applications of social media in the new ecosystem of care.

To learn more about the agenda and speakers visit the Duke Fuqua CHAPI event page.

Wednesday
Apr252012

Future of Healthcare 

How will healthcare look one year from today? Healthcare is a complex system, highly obstinate and often dictated by politics, making this a very difficult question to answer. However, healthcare and its all-encompassing stakeholders are rife with opportunity. Those opportunities were among the hot topics discussed at the inaugural Essential Threads event earlier this month. The theme of the first event was “linking healthcare, technology and design”. Essential co-founder and Partner, Scott Stropkay, welcomed the group of cross-functional industry thought leaders, practitioners and evangelists and kicked off the event with a powerful message:

Tonight’s conversation is where ideas take shape.

The presentation portion of the evening commenced with Dr. John Moore from the MIT Media Lab sharing some of the New Media Medicine Group’s approaches towards greater patient engagement. The New Media Medicine Group at the Media Lab strives to create more accessibility and empowerment for patients, allowing them to manage their health hands-on.  Using a model of apprenticeship, which focuses on education, mentorship and training, Dr. Moore and his team facilitate an ongoing dialogue and collaborative decision making between doctors and patients. Implementing technologies such as sensors, game mechanics, visualization and teleconferencing, these projects improve the patient experience, while creating a new paradigm for a more efficient and accountable healthcare delivery system.

Next, Jeremy Gilbert, Head of Product at PatientsLikeMe spoke about his company’s mission to connect patient insights with those who can help advance patient outcomes. Gilbert reiterated that despite its online sharing platform for patients, PatientsLikeMe is not a social network, but rather a new kind of registry that encourages patients to share clinically relevant evidence about their health and experiences. Using this data, PatientsLikeMe aims to create deeper patient engagement, allowing patients to examine real-time data with their doctors and make informed decisions regarding their health. Data is also analyzed for trends and developments in patients’ health, providing valuable information for longitudinal studies of the effectiveness of drugs and methodologies.

Bill Hartman, the Director of Research at Essential, spoke about the importance of user experience and the potential of Meaningful Use guidelines in Electronic Health Records (EHR). Having been raised in a medical household (Bill’s father was a physician), combined with his background as an adjunct user experience professor at Bentley University gave Bill an interesting perspective on the topic. According to Bill, we must design more immersive experiences to make the best use of EHR and home-health applications through personalized data visualizations. Only then will we be more adept in identifying and understanding significant patterns in our own health, from myriad of personal well-being metrics to personal genomics. Bill also identified some indirect benefits to Meaningful Use, such as stressing the importance of the overall healthcare team, from nurse to doctor to the patient himself, rather than today’s litigious yet paternalistic environment. Hartman concluded his talk by dispelling the long-standing notion that managed care is an oxymoron, characterizing Meaningful Use as an opportunity, not a limitation.

Dr. Anand Iyer, the President and COO of WellDoc, wrapped up the presentation portion of the evening by sharing his company’s approach for helping patients manage chronic diseases electronically. According to Dr. Iyer, patients get better when they are compliant and that is what WellDoc facilitates. Using patient input, WellDoc tracks real-time patterns in diabetes metrics, such as AC1, providing clinical decision support and coaching for patients, increasing engagement and ultimately, compliance. In looking to the future, Iyer expects to see doctors writing prescriptions for software instead of drug, with WellDoc blazing trails in this frontier as the first of its kind to receive FDA approval. During his presentation, Anand alluded to what applications must entail in order to receive approval. What was his recommendation? Make sure your application exhibits concrete results that can be measured relatively soon. If you can demonstrate big change, you will succeed.

The presentations were followed by a panel discussion moderated by Brian Dolan, Editor of MobiHealthNews. During the panel, the speakers answered questions on topics such as whether applications like WellDoc should be compulsory, how doctors should respond to patient over-empowerment and how to turn medical innovations into sustainable solutions. The response from the panel was unanimous: in order to create the “future of healthcare” in the present, we must take note from other industries, share innovation to make everyone healthier and fundamentally change the way healthcare is delivered.

When asked what changes healthcare would undergo in the next year, the panelists implied that one year is simply too short-term to effect the kind of change necessary to overhaul the system. However, panelists all agreed that current players are paving the way for positive outcomes.

 

Tuesday
Mar272012

linking healthcare, technology + design

Exciting news from Essential! Next week, we’ll be hosting Essential Threads: linking healthcare, technology + design at the Microsoft New England Research & Development Center. The first of its kind, this event was created to bolster collaboration, conversation and most importantly, action within Boston’s innovation community.  

The inaugural event will examine the convergence of existing and emerging technologies and trends, and their impact on the design of healthcare systems, experiences and products. Speakers from across the healthcare spectrum, from patient-to-patient information sharing to chronic disease management among other topics, will share their perspectives and insights, followed by a panel discussion moderated by Editor and Co-founder of MobiHealthNews, Brian Dolan. The esteemed group of speakers we’ll be hosting include Dr. John Moore from the New Media Medicine Group at MIT Media Lab , Jeremy Gilbert, Head of Commercial Product at PatientsLikeMe, Anand Iyer, President and COO of WellDoc and Bill Hartman, Director of Research at Essential.

Hear what some of leading organizations in the industry are up to. Add your perspective and be part of the conversation at the event that’s sure to inspire and inform.

More information and registration here.

Can’t attend the April 4th program? Follow every exciting moment live using hashtag #FutureHC or follow @_Essential.

Monday
Mar192012

HFES Healthcare Symposium: Bridging the Gap

[image credit: HFES.org]

Healthcare is a notoriously convoluted system with many intangible issues dictated by deep-rooted cultures and significant power structures. Human factors is a discipline with the reputation of being vague, yet with tactical applications: validate this, make that safe, etc. At this year’s Human Factors and Ergonomics Society’s Health Care Symposium, the theme of “bridging the gap,” for me, meant bringing together our knowledge of complex healthcare problems in an attempt to find the most meaningful way to address those problems.

Our natural reaction to complex, large problems is to simplify them. At the symposium, I saw presentations that did just that: a presenter used multi-variate analysis to distill conversation weaknesses into clear cut themes, another used generalizing language without site-specific implications, and many others pulled frameworks of understanding from other disciplines to explain observed phenomena. But does this desire to simplify the healthcare landscape accurately reflect its reality? In this symposium, three big-picture (and very complex) issues came up frequently—compliance, obscurity, and fundamentalism—for which simple sweeping analyses could not be put in place.

COMPLIANCE

During a panel discussion on challenges in home health care, Dr. Eric Dejonge of Washington Hospital Center said that the “biggest human factors challenge is getting people to take their medication.” Mary Brady of the FDA added that part of the reason why in-home treatment is so difficult is because patients in need of home healthcare don’t necessarily consider themselves sick, rather they view themselves as “aging in the home.”

Chronic illnesses, like heart disease and diabetes, which require sustained long-term care (i.e. treatment therapies, home assistance) are a big financial strain on the healthcare system (and on family caregivers). Remedied through medication and lifestyle adjustments, it can be difficult to get patients to fully comply with treatment because it brings into question their autonomy, and without many acute symptoms, they’ve become accustomed to a different quality of life.

Human factors professionals are crucial in highlighting significant patient-initiated barriers that impact the design and development of medical devices and applications. The essential message behind patient compliance is that just because something is designed to be safe and effective, doesn’t ensure it will change a patient’s likelihood to use/leverage it. However, because compliance is a well-known problem, we can begin to understand it and create solutions to approach it (accountability features, gaming mechanics to encourage participation, etc.)

OBSCURITY

Being such a large entity, the minutiae of everyday events in healthcare become lost or condensed into generalizations of “how the system works.” How can human factors attempt to lift this veil of obscurity and identify the real problems that need to be solved? One way of doing it is expanding our methodology toolkit.

In sociology, there is a field of study called ethnomethodology, which looks at large systems of structure that maintain societal order. Ethnomethodological studies uncover the real problem that exists in society, not just the problem that makes it into record-keeping. For example, what may be recorded at a hospital is the incidence of a particular illness, to which our natural inclination is to find a solution for that illness. Ethnomethodology attempts to examine the motivations behind how that illness became a recorded event in the first place.

Ken Catchpole of Cedars-Sinai Medical Center presented an example of how adverse events (recorded mistakes) become documented. In this process of documenting an adverse event, what doesn’t get captured is what he deems “the more important close-call.” That is, the event that could have become adverse. In a subtle way he references a need for ethnomethodology to understand the healthcare landscape. In this case, he suggests that we need to solve the “close call” episodes using our human factors expertise, and not simply the recorded adverse events.

FUNDAMENTALISM

No complex system, like healthcare, is complete without structures in place that allow it to operate. The key quality of these structures is having a hard line perspective on “what works” and a resistance to changing the status quo. This resistance is most visceral when introducing new technology into a clinical setting; however, it is also seen in the human-to-human relationships and interactions.

Dr. Lucian Leape of the Harvard School of Public Health talked about the individualism stronghold among doctors, which enables a culture of disrespect in clinical settings. Disrespect, he argues, is rampant and widely the norm. At the same time, clinical settings have evolved into teamwork-reliant systems. However doctors are trained to make executive decisions, trumping all other input streams, should they feel the need. The legacy of individualism in a teamwork setting makes other team members feel bad about their work, discredits their efforts, and leads to a breakdown in communication. It has been demonstrated that these seemingly small interpersonal issues have a greater impact, which can compromise patient safety.

HUMAN FACTORS IN HEALTHCARE: UNNERVINGLY VAGUE OR REFRESHINGLY OPEN?

“Bridging the gap” for me, meant bridging the gap between the obtuse landscape in which healthcare human factors specialists must operate, and the desire to have simple and actionable solutions. Dr. Leape, in his highly inspirational and eye-opening speech, also mentioned that as treatment and clinical environments have gotten safer, they have introduced layers of involvedness that impact healthcare professionals and therefore patients. As human factors specialists, we need to leverage our notoriously vague disciplinary standing and attempt to identify complex issues and weaknesses in the system, and solve them in the most impactful way (which may not be a design or development solution, for example). This symposium was a great first step in getting folks to reexamine the utility of human factors and what it means in this setting: rather than being unnervingly vague, it can be refreshingly open.

Friday
Mar092012

Product Fitness 80

The Design Museum is hosting a really interesting exhibit by Muji called Product Fitness 80. Motivated by the energy concerns raised after the 2011 earthquake, Muji challenged their designers to rethink the design experience to reduce the materials and energy used to make a product by 20%.

What would happen if we used 20% less materials and energy to make products? On the one year anniversary of the Japanese earthquake and tsunami, Muji presents a display at the Design Museum that reconsiders the way we look at what makes good product design. The natural disaster and the ongoing concern about damaged power plants in Japan, has prompted Muji to rethink the way in which design impacts on the way we use energy.

The products in the exhibition all address the question, what would happen if we used 20% less materials and energy in the actual process of making products? And in terms of the final object, what is then the role of the user in customising, re-using and recycling products in order to reduce energy consumption?

Notcot has some great photos of the exhibit and the designs for those of us that are not fortunate enough to see the show in London (like me). It's a really inspiring idea, but I have to ask the question, why is this in a museum?  Why isn't this how we approach every design? 

Friday
Mar022012

Essential Heads to Austin 

March is finally upon us. To me, this month signifies NCAA Basketball, St. Patrick’s Day and the end of winter. Best of all, March brings one of the biggest gatherings of the most creative, innovative and tech-savvy minds in film, interactive, music and beyond.

Of course, I am referring to SXSW.

While some of the team has attended in previous years, this year in particular is very exciting for us.  Essential’s co-founders, Scott Stropkay and Richard Watson will both be speaking during the Interactive portion of SXSW 2012.

On Sunday, March 11th, Scott will lead a discussion on A New Culture of Learning, that will feature Heather Staker, Senior Research Fellow at the Innosight Institute and Nicole Lazzaro, Founder and President of XEODesign. The group will explore how new technology, gaming and design will converge with education to create a new way of approaching learning.

Then, on Monday, March 12th, Richard will be part of the conversation on The Future of Innovation and  Consumer Electronics alongside CEA President, Gary Shapiro and Kevin O’Malley, President of TechTalk Studio. The trio will delve in questions such as how consumer electronics drive innovation in the U.S. and abroad –and what role design plays in consumer electronics innovation.

Not able to attend SXSW 2012? Follow the action via Twitter using #NewLearn and #FutureInno

Monday
Feb062012

Altec Lansing at CES2012

While the convergence of interconnected technologies was a big hit, it was also great to see so many Essential clients at CES 2012. Altec Lansing was there, showcasing a series of cool wireless speaker products designed by Essential. The Altec speakers were part of a timely resurgence of high quality audio that was evident across exhibitors at the show. Two examples that stood out in particular were the Apple Airplay® based inAir5000 speaker, which seamlessly streams content from your preferred iOS ecosystem and the LIVE Wi-Fi Music System that extends the audio experience to the cloud or home network. The concept for both products is based around a new soft minimal design language that seeks to connect high quality audio experiences that comfortably fit and respond to the situations and environments of use. Each received extremely positive reviews for performance and design. The InAir 5000 also picked up a CES Innovations award. Both products will be launched this spring.

Altec showcased other products designed by our team over the last year. The IMT 630 extends the new design language to the docking category in a super portable dock for the iPod and iPhone. The overall impression of the new products was one of heightened sophistication and connectivity to Altec Lansing’s audio heritage. A newly revamped booth at CES helped round out the overall positive impression of the brand.